Extortionate price increases at the Arena (car park)

[Jayboy]

2025/26 Steelers Car Park Season Tickets

A limited number of Steelers Car Park Season Tickets will be available on the first release on a first come first served basis to 2024/25 Car Park Season Ticket holders priced at £8 per fixture (£256 for 32 home games) — available from Wednesday 7th May 10am. As soon as the first release tickets are sold we will then go on sale to all customers with a limited number of Car Park Season Tickets, again on a first come first served basis, priced at £10 per fixture (£320 for 32 home games).

Advanced individual car park tickets will go on sale when Steelers fixtures are released for sale at some point in August 2025 and will be priced at £10 per fixture, and if any tickets are available on game day, they will be priced at £14 per fixture, payable on entry.

The updated pricing for the new season reflects wider investment in the Arena, including planned improvements to customer and accessibility infrastructure over the next 18 months.

steelers car park

While car parking prices have increased from the previous season, the ticket still provides exceptional value — representing a 20% saving compared to individual pre-booked games and a 42% saving compared to standard parking at Steelers games.

• The Arena introduced significantly discounted car park season tickets in 2017 to support Sheffield Steelers’ growing fanbase. At the time, season ticket numbers were approximately 2,000 — they now exceed 3,000.
• Demand for car park spaces remains high, with sell-outs common. A season ticket guarantees fans peace of mind and a reserved space throughout the season.
• Pricing remains competitive with both other Arenas and Sheffield car parks — 2024/25 season ticket holders will be able to purchase tickets 42% cheaper than paying on the day.
• The Arena is undergoing major upgrades, including car park improvements, which form part of a broader plan to enhance the fan experience - click here to view the latest development announcements.

Accessibility Parking Tickets:- There is high demand for accessible parking spaces. If you are unable to purchase a designated accessible space, you can book a general admission Car Park Season Ticket and speak to car park staff on arrival. They will continue to assist in allocating you the most suitable parking space for your access requirements.

Dom Stokes, General Manager at Utilita Arena Sheffield said: “We’re committed to supporting Steelers fans with accessible, safe and high-value parking options. The new pricing structure ensures we can continue to deliver high standards for all our customers, while also making necessary upgrades to the Arena experience. We're incredibly grateful to the Steelers fanbase for their ongoing support.”

Existing 2024/25 Steelers Car Park Season Ticket holders will be emailed a link to apply for a season ticket at the £8 per game rate and will be available from Wednesday 7th May 10am and as soon as these first release tickets are sold we will then go on sale to all customers again with a limited number of Car Park Season Tickets priced at £10 per fixture - all Steelers Car Park Season Tickets are subject to availability and sold on a first-come, first-served basis.

Should anyone have any questions our Customer Services Team will be more than happy to assist just email customerservices@utilitaarenasheffield.co.uk.


For all other events parking tickets are £17.50, whether purchased in advance or, if available, upon entry to the car park. If you don't purchase your parking at the time of booking your event tickets, dependent upon the delivery method you choose there may be a fulfilment fee.

https://www.utilitaarenasheffield.co.uk ... n-tickets/

https://www.ticketmaster.co.uk/event/35 ... jAkbDAkaDA.


I am sorry but this pricing policy is absolutley disgusting behavior by the Utilita Arena, this is surley just going to hurt Tony Smith and the Sheffield Steelers in the long run...
As a family we have commited to next season now and will have to suffer through these price increases, and mostley boycott the food and drink and other increases, but i have to say if it continues we will be priced out of watching the Steelers Live...

[mark]

Fans have the ability to stop this happening by stopping use of the car park where possible and by not purchasing food/drink and then letting the Arena know why.

This could also affect attendances so I don't expect Tony Smith to be happy about it either.

This is a complete rip off.

[Fozzie]

Wonder how many "reduced" price tickets there were. Sold out by the time I had a chance to get on at 10:45

[Jayboy]

The tickets were not sold out, they were never actually on sale, not till tomorrow anyway.. The first 50 tickets were by invite only apparently..
The next set so on sale at £320 for the season..

Jayboy

[Jayboy]

Wonder how many "reduced" price tickets there were. Sold out by the time I had a chance to get on at 10:45

Check your emails incase you had the invite..
(if you had a CPST last year)
You may still be able to get one if your quick..

Jayboy

[Nottonsteeler]

It is Extortinate Jay but the crims can easily do £250 of damage to your car if you park off street. I managed to get one but could not find an option for a paper ticket. Does anyone know if I can exchange my eticket for a paper one? TIA

[Fozzie]

Wonder how many "reduced" price tickets there were. Sold out by the time I had a chance to get on at 10:45

Check your emails incase you had the invite..
(if you had a CPST last year)
You may still be able to get one if your quick..

Jayboy

I had the email and tried, all gone had a "There aren't enough tickets to complete your request" response in Ticketmaster. If there were only 50 that's ridiculous, why bother, just annoys everyone even more!!

They are back on sale tomorrow morning for the rest....

[smbmetal]

I only attended one game live last season.

The expensive pricing for food and drink (a lot cheaper than what was offered at the recent Peter Kay gig though!) in the arena and the general match night experience doesn't over value for money for me anymore.

I can't comment on what it costs at other arenas to park. I know Nottingham's multi story car parks were expensive at one time.

No doubt the cost for a stream will increase next season as well. Wish there was a 'stream' season ticket as I might be tempted, but that will never happen.

I'm sure people will continue to turn up in their many thousands no matter what the cost is.

[Jayboy]

I hate to even imagine the food prices increases... Someone was saying on Facebook, on a recent visit since end of hockey season, the chips have gone up again and the price of a bottle of soft drink had risen by £1.65 a bottle to nearly a £5!

Jayboy

[Jayboy]

If you get a car park free space when you work for Steelers, I can see their being more volunteers than actual fans in the stands soon

Jayboy